PEGA Marketing

SMK InfoTech Technologies Offers the Best PEGA PRPC CSA,CSSA CLSA Training, PEGA Business Architect training, PEGA Data Scientist Training, PEGA Decision Consultant, PEGA Marketing, PEGA Frameworks, PEGA RPA Training Courses with Professional Certified Trainers. We will provide that you will get Step by Step Practical Training with updated PEGA latest version Syllabus.

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PEGA Marketing Training Online | PEGA Marketing Certification Training | SMKInfoTech Academy

  • Real-Time Experts as Trainers
  • LIVE Project
  • Certification
  • Affordable Fees
  • Flexibility
  • Placement Support

PEGA Marketing Course Content

  • OOP Concepts in Java
    • Class
    • Variable
    • Abstraction
    • Encapsulation
    • Inheritance
    • Polymorphism

• Introduction

  • Business Process Management (BPM)
  • Business Rule Engine (BRE)
  • Pega Rules Process Commander,
  • Work Items,Work Types,Routing
  • Project Implementation Methodology                              
    • -Application Profiler
    • -Application Accelerator
    • Application Express                                  
    • DCO
    • Use cases
    • -Guardrails
    • Case management
    • Data propagation in Parent child Work Objects

• Debugging Tools – Clipboard, Tracer, PAL, Live UI, Logs, Preflight

Pega Marketing overview

  • Measurable business benefits
  • Creating relevant experiences for every customer
  • Giving marketers more control
  • Optimizing customer lifetime value
  • Marketing use case examples
  • High-level capabilities
  • Next-Best-Action marketing
  • Pega Next-Best-Action Advisor
  • Retail Advisor
  • Paid Media Manager
  • Shared marketing components
  • Analytics-based campaigns
  • Marketing operations

High-level functionality

  • Pega Marketing portal
  • Customer journey
  • Marketing dashboard
  • Multi-channel campaigns
  • Self-Optimizing campaigns
  • Outbound campaigns
  • Next-Best-Action Designer
  • Strategy builder
  • Segments
  • Paid Media Manager
  • Context Dictionary and context switching
  • Control groups
  • Strategies
  • Contact policies
  • Volume constraints
    • Action constraints
    • Channel constraints
    • Action property constraints
    • Actions
    • Treatments
    • Templates
    • Microsites
    • Geofences
    • Real-time events
    • Real-time containers
    • Prospects
    • Seed lists
    • Data management
    • Customer profile
    • Revision management
    • Identity matching
    • 1:1 Operations Manager
  • Next-Best-Action Advisor for Financial Services
    • Retail Advisor

Processes and reports

  • Next-Best-Action Advisor use cases
  • 1:1 Operations Manager use cases
  • Pega Marketing interaction types
  • Pega Marketing reporting functionality
  • Data and logic model
    • Data and logic model
    • Pega Next-Best-Action Advisor
  • Roles, portals, and dashboards
    • Pega Marketing roles
    • Pega Marketing portal
    • Field Marketing portal
    • NBAA portal
    • 1:1 Operations Manager portal
    • Marketing dashboard
    • Campaign monitoring
    • Paid media audiences

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