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PEGA Marketing Training Online | PEGA Marketing Certification Training | SMKInfoTech Academy

• Real-Time Experts as Trainers
• LIVE Project
• Certification
• Affordable Fees
• Flexibility
• Placement Support

PEGA Marketing Course Content

• OOP Concepts in Java
  • Class
  • Variable
  • Abstraction
  • Encapsulation
  • Inheritance
  • Polymorphism

• Introduction

• Business Process Management (BPM)
• Business Rule Engine (BRE)
• Pega Rules Process Commander,
• Work Items,Work Types,Routing
• Project Implementation Methodology                              
  • -Application Profiler
  • -Application Accelerator
  • Application Express                                  
  • DCO
  • Use cases
  • -Guardrails
  • Case management
  • Data propagation in Parent child Work Objects

• Debugging Tools – Clipboard, Tracer, PAL, Live UI, Logs, Preflight

Pega Marketing overview

• Measurable business benefits
• Creating relevant experiences for every customer
• Giving marketers more control
• Optimizing customer lifetime value
• Marketing use case examples
• High-level capabilities
• Next-Best-Action marketing
• Pega Next-Best-Action Advisor
• Retail Advisor
• Paid Media Manager
• Shared marketing components
• Analytics-based campaigns
• Marketing operations

High-level functionality

• Pega Marketing portal
• Customer journey
• Marketing dashboard
• Multi-channel campaigns
• Self-Optimizing campaigns
• Outbound campaigns
• Next-Best-Action Designer
• Strategy builder
• Segments
• Paid Media Manager
• Context Dictionary and context switching
• Control groups
• Strategies
• Contact policies

• Volume constraints
  • Action constraints
  • Channel constraints
  • Action property constraints
  • Actions
  • Treatments
  • Templates
  • Microsites
  • Geofences
  • Real-time events
  • Real-time containers
  • Prospects
  • Seed lists
  • Data management
  • Customer profile
  • Revision management
  • Identity matching
  • 1:1 Operations Manager

• Next-Best-Action Advisor for Financial Services
  • Retail Advisor

Processes and reports

• Next-Best-Action Advisor use cases
• 1:1 Operations Manager use cases
• Pega Marketing interaction types
• Pega Marketing reporting functionality

• Data and logic model
  • Data and logic model
  • Pega Next-Best-Action Advisor
• Roles, portals, and dashboards
  • Pega Marketing roles
  • Pega Marketing portal
  • Field Marketing portal
  • NBAA portal
  • 1:1 Operations Manager portal
  • Marketing dashboard
  • Campaign monitoring
  • Paid media audiences